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I translate customer insight into positioning, messaging, launch support, and market execution that improves customer outcomes and drives revenue.
My experience spans AI/ML, enterprise technology, services, and fintech. I am now bringing that experience to pharmaceutical, life sciences, and healthcare marketing.
Read my healthcare insights →
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I work across customer insights, positioning, messaging, personas, customer value, launches, and enablement, connecting the work to measurable business and customer outcomes.
My work spans complex, regulated and technology-driven markets, including healthcare, fintech, and enterprise technology. Across them, the common challenge is understanding customers, translating complexity into value, and helping organizations respond as markets and behaviors change.
Built the software positioning and messaging for a novel technology to remove customer adoption roadblocks and help customers achieve lower technology costs. Supported business growth from $200M into $1B through sales and business partner marketing.
Read More → $200M → $1B, ahead of a three-year goalRepositioned an AI/ML product the Account Executives avoided selling and created messaging the sales team embraced and competitors copied.
Read More → 60% incremental revenue increaseReframed a required security upgrade into an education and marketing campaign and enabled 90% of customers to migrate to the new API.
Read More → 90% migrated, 20% incremental revenue from the webinarCreated a repeatable collateral process and reduced production time by 75%, saving $16K, while improving consistency across materials.
Read More → 75% faster production, $16K savedA multi-touch email series driving 7K registrations and 5K attendees for a virtual conference spanning 100 countries.
Read More → Customer ResearchPrimary research turned into personas and a sitemap that reshaped a podcast product through three rounds of usability testing.
Read More → Messaging FrameworkA problem, value, and proof messaging board built around three growth pillars for a leadership platform client.
Read More →
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Market entry, expansion, and revenue strategy built from customer and stakeholder evidence.
Reframing products around the outcomes economic buyers actually care about.
Interviews and market analysis that uncover the real gap between what's built and what sells.
Training, briefs, and content that give sales and partner teams a shared, confident narrative.
Campaigns that turn required change into adoption, not resistance.
Scalable frameworks that cut production time without cutting quality.
Photo: Trisha LeGress Smith Photography
I'm a senior marketing leader with experience helping organizations understand what customers value, translate complex products into clear market stories, and turn those insights into positioning, messaging, launches, enablement, and market execution.
My career has taken me across AI/ML, enterprise technology, software, services, and fintech. The industries and products have changed, but the work has consistently required the same thing: understanding customers, making complexity useful, and connecting marketing decisions to business and customer outcomes.
I'm comfortable navigating senior leadership while staying close to customers, markets, and the work.
That has meant making the case to change a launch strategy, helping sales teams carry a stronger business story, working across Product, Sales, Services, Customer Success, and Marketing, and developing the messaging, content, research, and enablement needed to bring the strategy to market.
I've worked with executives and cross-functional teams in complex organizations where getting to the right answer requires more than marketing expertise. It requires understanding competing priorities, asking the questions that expose the real problem, and building enough alignment to move the work forward.
I'm now bringing this experience to pharmaceutical, life-sciences, and healthcare marketing.
I'm new to the industry, not to complex products, multiple stakeholders, changing markets, or the challenge of translating technical capabilities into value that customers can understand and act on.
I bring the perspective of someone who has worked through adoption barriers, market transitions, regulatory-driven change, new technologies, customer education, and products whose value was difficult to explain.
What I'm looking to contribute is the combination I've built throughout my career: customer insight, strategic judgment, strong messaging, cross-functional influence, and the ability to turn the strategy into work that reaches the market.
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