About

“I believe AI provides a unique opportunity for us to disrupt how B2B Product Marketing and Product Management work when it comes to product discovery and go-to-market (GTM). If we don’t use AI to disrupt, firms will quickly lose customers during the pre-sales and renewal process.”

Personalization is also about retention. It allows us to meet our customers where they are to build long-term trust. The trust we create at the individual level enables us to build profitable relationships, loyalty, and companies.

I'm so excited that I'm at the forefront of having the skills from each of these disciplines to serve as the strategic glue to work cross-functionally to personalize sales and marketing.

As an advisor, I help organizations determine the best path forward and the next step. So, what's the next stop?

Imagine being tasked with amplifying $200MM revenue to $1B. I am a product marketing leader who sits at the intersection of product, marketing, and sales. My passion is helping medium-sized business-to-business software companies to take their products to market and be profitable.

I don’t just take a marketing perspective. I can visualize the go-to-market process from top to bottom to determine whether the issue lies in the product, the sales strategy, or the branding strategy. I leverage those insights to partner across the organization to drive alignment. That’s my superpower.

What excites me is that we no longer must make things generic. With AI, we can now personalize the product, the marketing strategy, and the sales strategy at no additional cost.

AI allows us to literally build a personalized marketing and sales strategy for each customer. We can personalize the market, customer, and motivational fit, speaking deeply to individual anxieties and goals to enable them to achieve their desired outcomes.

Key wins:

➤ Spearheaded the product marketing strategy for an innovative software product, growing it from $200MM to $1B.
➤ Facilitated a successful product launch and market traction for a fintech firm after several stalled attempts (pre-role tenure) by identifying the true target audience.
➤ Uncovered a sales process and new personas and enabled 31% more sales reps to achieve 100% of their revenue target YoY.