Where product marketing and marketing strategy create connection and revenue.

Operator Profile

Skills and Common Tools

  • Product Marketing Strategy

  • Marketing Strategy

  • Positioning & Messaging

  • Customer Journey Mapping

  • Jobs-to-be-Done

  • Persona Framework & Development

  • Voice of the Customer

  • Product Launch Framework & Execution

  • Market Intelligence

  • Competitive Intelligence

  • Cross-Functional Leadership

  • Sales Enablement

  • Go-to-Market Strategy & Execution

  • Storytelling

  • B2B Marketing

  • AI/ML

  • Budget Management

Computer Applications

  • MS Office Programs

  • MS Excel/Word

  • MS PowerPoint

  • MS Outlook

  • WordPress

  • AI: Claude, Perplexity, ChatGPT, Zapier

  • Mailchimp, Eloqua

  • Zoom, Microsoft Teams

  • HubSpot CRM, SalesForce CRM

  • Canva, Adobe InDesign

Education and Certifications

  • B.S. Management with a Concentration in Journalism and Mass Media

  • MBA, Marketing

  • MIT No-Code AI/ML

  • Jobs-to-be-Done (B2B & B2C)

  • Design Thinking (Innovation)

Career Summary

I sit with teams to identify what’s unclear about the market, customers, and the product, so we can speak the customer’s language to create a strategy that drives connection and revenue. My work has always leveraged data insights to guide marketing direction, strengthen market position, and support sustainable growth.

Significant Accomplishments

  • Redefined market category for SaaS fintech AI/ML compliance solution that didn’t resonate in the market (launched 3x, pre-tenure). Revamped positioning and messaging; achieved 100% sales enablement.

  • Established a company-wide persona framework to define personas and how they scaled in North America and European regions. Partnered with cross-functional teams, presented framework on company call, and increased sales by 57% YoY.

  • Established a scalable global content governance and asset creation framework to automate the creation of hundreds of pieces of collateral. Results: bootstrapped pilot achieved a 75% reduction in time-to-market, saving $16K. Led a 4-person team.

  • Architected “board-ready” new product/SMB EMEA market business strategy expansion case by leading a 4-person global cross-functional team. Presented a strategy for 50% increase in revenue to the CMO.

  • Orchestrated Linux business transformation from $200M to $1B through a measured GTM strategy.

Areas of Practice

Positioning and Messaging

  • Repositioned Watson for the federal market; the event unlocked $600M deal.

  • Reimagined fintech AI/ML services as a value add through defining messaging and delivering a whitepaper.

  • Architected the positioning of a clean energy career organization, transforming it from a LinkedIn online group to a nonprofit, generating $13K in revenue the first year.

Process Improvement

  • Spearheaded strategic partnership initiatives with Zoom, architecting a scalable PR framework and compelling value proposition narratives that generated a potential incremental 25% increase in revenue and 5K+ media reach.

  • Designed and implemented the Collateral Marketing Framework to automate and templatize hundreds of collateral pieces to reduce delivery time by 75%, saving $16K in a bootstrapped pilot.

  • Architected and executed a marketing brief framework to align product, marketing, sales enablement, and customer success teams.

Customer Insight

  • Uncovered a sales process and a buyer group by leading a cross-functional 6-person team to deliver content to support sales training and accelerate pipeline development.

  • Identified customer decision-making process for leveraging Linux and used insights to create a marketing strategy to double revenue YoY from $200M to $1B.

  • Architected a European and Asian 7-year expansion strategy for a women-owned business. Received strategy, budget, and resource approval from CEO.

Product Marketing Process and Launch

  • Advised a midmarket professional services firm on strategic transition into software by establishing a product and product marketing strategy and identifying an accessibility subject matter expert to shape their product.

  • Architected a pioneering, scalable Product Roadmap Backlog Dashboard to expand AI/ML services revenue stream. Delivered an incremental 50% increase in revenue.

  • Broadened global non-profit customer base for virtual event by leading a 5-person marketing and program team. Results: 7K registrants, 5K attendees, unique open rates 20%+, CTR 10%+, and Twitter reach increased by 173%.

Marketing and Product Marketing Organizational Development

  • Established and led a 15-person marketing organization spanning demand generation, events, content, PR, and social media, establishing processes and team structure to scale operations.

  • Onboarded a new senior product marketing manager and marketing managers to either backfill me, stand up new roles, or augment capacity.

  • Mentored a summer technical product marketing intern, taking him from a computer science major new to product marketing to a polished student who would make an excellent candidate for hire.